The Institute of Advertising Practitioners in Ireland (IAPI) marked International Women’s Day with a unique celebration at the RHA Gallery in Dublin.
‘Out of the Mouth of Babes -Achieving the Balancing Act’ which was sponsored by EVOKE.ie explored the concept of how equality of input feeds into a balanced business culture and greater output.
EVOKE.ie editor Sybil Mulcahy stepped in to act as MC for the event and welcomed DMG CEO Paul Henderson to the stage.
The morning began with a screening of the Out of the Mouth of Babes video.
IAPI tasked children from 3rd-6th class in Griffeen Valley Educate together school to share their unfiltered views on equality and diversity.
This was followed with a one-of-a-kind workshop with keynote speaker Natasha Broomfield Reid. Natasha is a recipient of the Stonewall Cymru’s LGBT+ ‘Ally of the Year’ Award.
She also achieved special mention in the UK National Centre for Diversity’s Inspirational Person Award in 2016.
Natasha believes that lack of diversity in creative industries will halt organisation’s growth and success.
Too often, leaders tend to choose male leadership traits when female leadership traits such as creativity, collaboration and trustworthiness are proving that they are the traits that can get best results.
The interactive workshop questioned the skills needed for business success by dissecting whether certain skills are perceived as predominantly perceived as male or female
Her recommendations to foster diversity included flexible working hours for all staff. She also championed the idea of actively minimising the gender pay gap.
Natasha was followed by Caroline Tyler, County Director for the Irish Centre for Diversity with Charley Stoney CEO of IAPI also taking to the stage.
‘I often reflect that we here in Ireland are very fortunate as we only have to contend with our own internal barriers; we do not have to battle discriminatory laws or legislation as others around the world in less fortunate circumstances do.
‘We must ensure that we do not fall victim to our own stereotypes or gender biases,’ she said.
The morning was closed by Charlotte Barker, IAPI Board Member and Chair of the Diversity Council. Deputy Managing Director at Dynamo, Dublin Design Agency, Charlotte was also the winner of the 2017 IAPI Doyenne Award for Leadership Excellence.
Charlotte was delighted to announce the launch of the new IAPI initiative, the IAPI INCLUSION NETWORK which will roll out a continuous Diversity & Inclusion programme supporting IAPI member.